What to Look for in a Realtor When Listing Your Home
You certainly want to interview your Realtor because once you are locked in you are stuck (e.g., a six month contract).
Most often the broker who gives you the highest price is not the best Realtor - remember - they are not buying your home so inflating your ego with what they think you want to hear, namely a suggested high price, does nothing for you.
In the trade we call it “buying the listing.”
The agent has you locked in for six months and after thirty days you’ll start to drop your asking price. Eventually you are where you should have been in the beginning so be careful.
Interview your agent and find out what type of marketing they will do for you, how experienced are they, how many homes have they sold?
A proficient and professional agent should:
Assist you in pricing your home properly and be able to provide you with a Certified Marketing appraisal with substantiating data.
Give you a complete marketing proposal and market analysis of your home prior to taking the listing.
Have a full list of references (I have sold over 200 homes in town).
Be a full time professional and have production to substantiate this.
Create marketing items specifically for your home.
Keep you informed on the status of your property weekly.
Negotiate on your behalf throughout the sale process.
Be present and supervise all processes.
Give examples of ads that you can expect your will be seeing on your home.

Leave a comment